Terms of Service
Last updated: 22 October 2026 · v2026-10-22
These terms are a contract between you and Mohamed Shill, trading as Yonto Sales ("Yonto", "we", "us") governing your use of the Yonto creator-attribution service. Please read the highlighted clauses carefully — they limit our liability and describe how attribution figures should be understood.
Yonto is operated by Mohamed Shill, trading as Yonto Sales, a sole trader, of 4 Utopia Court, Station Road, Harrow HA2 6BT, United Kingdom. Contact: support@yontosales.com.
1. Agreement to these terms
By creating an account, accessing, or using Yonto (the "Service"), you agree to these Terms of Service. If you are entering into these terms on behalf of a business, you confirm you have authority to bind that business, and "you" refers to that business.
2. Definitions
- Service — the Yonto application, its APIs, the tracking link and pixel, and the reports it produces.
- Customer Data — everything you or your store put into the Service, including campaigns, creator details, clicks and attributed conversions.
- Creator — a person you run a campaign with, whose details you add to a campaign.
- Report — the shareable page, and its PDF export, that presents a campaign's attributed figures.
3. What the Service does
Yonto helps you attribute sales, signups, and leads to the individual creators you work with, and reports figures such as attributed revenue, return on ad spend (ROAS), and cost per customer.
Attribution reaches us by one or more of these routes, depending on where you sell:
- A tracked link. Each creator has their own. Following it records a click and carries an identifier through to your site.
- A discount code. Each creator has their own. Where the order reaches us together with its codes — from a connected Shopify store, or reported from your own server — an order that used it is attributed whatever the shopper's cookie settings. On a store that relies on our browser pixel alone (WooCommerce, Wix, Squarespace, BigCommerce, Webflow or a custom site), the code gives the shopper their discount but does not by itself credit the sale: a shopper who types it without following the creator's link is not counted.
- A browser pixel on your order-confirmation page — used on WooCommerce, Wix, Squarespace, BigCommerce, Webflow, and any other site you can add a script to — or, on Shopify, a custom pixel that runs only for shoppers who have allowed analytics.
- A server-side report, either from your own backend to our API or, where you have connected a Shopify store, from Shopify's own order webhook. Neither depends on the shopper's browser.
- Entry by hand. You can record a conversion yourself, for a sale that reached you some other way.
Which of these are available depends on your platform, and the setup guide for each platform states plainly what it can and cannot see.
4. Accuracy of attribution figures
Attribution is inherently incomplete. Yonto can only measure what it can prove. It cannot measure cross-device purchases, purchases made after cookies are cleared or blocked, purchases where the shopper rejected tracking cookies, or "dark social" sharing (screenshots, private messages, word of mouth).
Every figure Yonto reports is therefore a confident floor — an estimate, not a guarantee — of the sales a creator influenced, and may understate or, in rare cases, misattribute activity. Conversions you enter by hand or report from your own systems are counted as you report them; we cannot verify them, and they are your statement, not ours. You are solely responsible for your own commercial decisions, including what you pay a creator. To the fullest extent permitted by law, we accept no liability for any decision you make on the basis of figures reported by the Service.
5. Business use only
6. Your account
You are responsible for keeping your account secure and for all activity under it. You must give accurate information and keep it up to date. We use passwordless sign-in (a link sent to your email), so keeping control of your email account is what keeps control of your Yonto account — tell us promptly if you believe either has been compromised.
7. API keys
If you report conversions from your own systems, you create a secret API key in your settings. The key is shown to you once and we store only a hash of it, so we cannot recover it for you — if it is lost, you create another and revoke the old one.
An API key is a credential: anything done with it is done as you. You are responsible for keeping it secret, for all activity carried out with it, and for the accuracy of the conversions reported using it. Keep it on a server you control and never put it in a web page, a mobile app, or a public repository — anywhere it can reach a browser, it has already been disclosed.
Revoke a key in your settings the moment you believe it has been exposed; revocation takes effect immediately. We may also revoke a key ourselves if we believe it has been compromised or is being used in breach of these terms, and we will tell you when we do.
8. Tracking domains
On plans that include it, you can serve tracked links from a subdomain you own — or, if you run campaigns for a client, one they own — such as go.theirstore.com. You confirm that you, or the client you act for, control that domain and are entitled to point it at the Service. Before we use a domain we check a DNS record that only its owner can create.
A tracked link on your domain works only while that domain still points at us. If you remove the domain from the Service, or remove or change its DNS records, every link already shared on it stops working, and because the address is yours, not ours, we cannot restore or redirect it. Keeping the domain and its records in place is your responsibility.
Links already shared on a verified domain keep working if you move to a plan without this feature. New links are then issued on our own domain.
9. Creators and the people you measure
When you add a creator to a campaign you are supplying us with another person's details — their name, handle, platform and, optionally, their email address. You confirm that you have a lawful basis for doing so and for us to process those details on your behalf as described in the Data Processing Addendum.
Your commercial relationship with a creator — the fee, the deliverables, the disclosure obligations that advertising rules place on both of you — is between you and them. Yonto measures the outcome; it is not a party to that arrangement and does not contract with creators.
When you share a report, you decide who receives the link. Anyone holding it can see that campaign's figures until you revoke it.
10. Plans, fees and price changes
Paid plans are billed in advance on a recurring basis in the currency shown at checkout. Applicable taxes (VAT, GST, sales tax) are added at checkout by our payment provider acting as merchant of record.
- We may change plan prices. We will give at least 30 days' notice of any price increase affecting you.
- Founding members: if you joined on a founding rate, that rate is honoured for as long as your subscription remains continuously active. If you cancel or your subscription lapses, the founding rate is lost and standard pricing applies to any new subscription. The founding rate fixes the price, not the plan: what the Founding plan includes, and its limits, are those offered at the time and may change like any other plan's. Founding places are limited to the first 100 subscriptions.
11. Free trial
Where a free trial is offered, we will email you a reminder before your first charge. If you cancel before the trial ends, you will not be charged. See our Refund Policy.
12. Refunds
Our refund terms are set out in the Refund Policy, which forms part of these terms. In short: we do not refund partial or unused periods; you may cancel any time and keep access until the end of the paid period.
13. Your data, and aggregated data
You own your Customer Data. You grant us the rights needed to host and process it to provide the Service. Our handling of personal data is described in the Privacy Policy and, for business customers, the Data Processing Addendum.
14. Intellectual property
We own the Service — the software, its design, the Yonto name and mark, and all related intellectual property. These terms grant you a limited, non-exclusive, non-transferable, revocable right to use the Service during your subscription, and nothing more. Nothing here transfers ownership of the Service to you, or of your Customer Data to us.
On a white-labelled report, your mark replaces ours. That does not transfer any right in the underlying Service, and our removal of Yonto branding from a report is a feature of the plan, not an assignment.
15. Feedback
If you send us suggestions, feature requests, or comments about the Service, we may use them without restriction or obligation to you. This lets us act on a good idea without negotiating first; it does not give us any right to your Customer Data.
16. Acceptable use
You agree not to misuse the Service, including by:
- using it unlawfully, or infringing anyone else's rights;
- attempting to break, overload, probe, or reverse-engineer it;
- using it to track individuals without a lawful basis;
- reselling or white-labelling the Service itself to third parties, as distinct from sharing reports, which is what the product is for;
- fabricating or manipulating attribution data to misrepresent a creator's performance to a third party.
You are responsible for your own compliance with law when you deploy tracking on your site, including cookie consent. See the Cookie Notice.
17. Indemnity
You will indemnify us against claims, losses and reasonable costs arising from your Customer Data or your use of the Service in breach of these terms — in particular a claim that your tracking, or your use of a creator's details, was unlawful. We will tell you promptly about any such claim and will not settle it without your agreement.
18. Third-party dependencies
19. Availability and support
We work to keep the Service available but, on current plans, we provide no uptime guarantee or service level agreement (SLA). The Service is provided "as is" and "as available".
Support is by email at support@yontosales.com, on best efforts, during UK business hours. We do not commit to a response time.
20. Early-access features
We may label a feature as beta, preview or early access. Those are provided for evaluation, may change or be withdrawn without notice, and are excluded from any commitment we make elsewhere in these terms about the Service.
21. Confidentiality
Each of us may learn non-public information about the other — your revenue figures on our side, our unreleased features on yours. Each will use the other's confidential information only to perform these terms, protect it with reasonable care, and not disclose it except to people who need it and are under similar obligations, or where the law requires disclosure.
22. Suspension and termination
You may cancel at any time. We may suspend or terminate access where you breach these terms or fail to pay. Other than where the law or a serious breach requires immediate action, we will follow a proportionate process:
- Warning — we notify you of the issue and a period to resolve it;
- Suspension — if unresolved, we may suspend access;
- Termination — if still unresolved, we may terminate the account.
On termination, your right to use the Service ends and shared report links stop working. Retention and deletion of Customer Data are described in the Privacy Policy and the DPA. Clauses that by their nature should survive termination do — including those on refunds, your data, intellectual property, indemnity, confidentiality, limitation of liability and governing law.
23. Limitation of liability
To the fullest extent permitted by law, our total aggregate liability arising out of or related to the Service is limited to the total fees you paid to us in the 12 months immediately before the event giving rise to the claim.
We are not liable for any indirect, incidental, special, or consequential loss, or for loss of profits, revenue, goodwill, data, or anticipated savings, however arising.
Nothing in these terms limits or excludes liability that cannot be limited or excluded by law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for gross negligence.
24. Events outside our control
Neither of us is liable for failing to perform because of events genuinely beyond reasonable control — including infrastructure or network failure, the acts of a third-party provider, industrial action, natural events, or government action. This does not excuse an obligation to pay amounts already due.
25. Assignment
You may not assign or transfer these terms without our written consent.
26. Notices
We will send notices to the email address on your account, and they take effect when sent. Keeping that address current is your responsibility. You should send notices to us at support@yontosales.com.
27. Changes to these terms
We may update these terms. Where a change is material we will give you at least 30 days' notice before it takes effect, by email or in-app — the same commitment the Privacy Policy makes, and the same period as the price-change notice in the fees clause. Minor changes, such as correcting a typo or clarifying wording that does not alter what either of us has agreed to, take effect when published.
Continued use after a material change takes effect means you accept the updated terms. Each version is dated and numbered at the top of this page.
What we record. When you create an account we record the version in force at that moment against your account, together with the time you accepted it. We do not currently ask you to re-accept a later version, so that record is the version you agreed to at signup and not necessarily the current one — the current one is always the version printed at the top of this page.
28. General
These terms, together with the Privacy Policy, Refund Policy, Cookie Notice and — where it applies — the DPA, are the entire agreement between us about the Service, and replace any earlier discussion or representation. If a court finds any clause unenforceable, the rest stays in force and that clause is applied as far as it can be. A delay in enforcing a right is not a waiver of it. Nobody other than you and us has any right to enforce these terms.
29. Governing law
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, except where mandatory local law gives you a different right. Your non-excludable statutory rights are unaffected.
30. Contact
Questions about these terms: support@yontosales.com.